Unit Collaborative project

Year level: 9-10 Topic: Interactions and impacts Time: 10-12 hours

Students choose an issue that matters to them and, in collaborative teams, create a media plan and campaign to raise awareness of the issue and gain some traction with (and feedback from) their identified audience.

Through this practical task, students compare and contrast traditional media with new media communication, which makes use of the digital world. They consider their audience’s access to technology and particular devices relevant to their identified forms of communication. Each team takes into account privacy issues and personal information, as well as potential ethical issues and how these will be dealt with.

As part of the task, students self-identify their skills and use this approach to inform assigning roles and responsibility within their team for completing sub tasks associated with their project. Their media plan and campaign should show how they are using multiple methods of communication to reach their audience, and the relationship between these approaches. As a team they decide on how to collaborate, store and manage files and how to keep track of their task development and completion. They evaluate their media plan and campaign and the extent to which their plan connected with their audience.

The project can integrate English in focusing on writing styles such as persuasive or informative texts, taking into consideration writing for digital platforms. It also has links to The Arts: Media arts; for example, Plan and design media artworks for a range of purposes that challenge the expectations of specific audiences by particular use of production processes (ACAMAM076)

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